How many social media profiles do you currently have? That’s an easy one. And which content drove your attention lately? Mmmm…well, you might go silent for a few minutes before actually remembering any. Hold that thought.
It’s true that social media is the fastest path to cross if you want to communicate updates about your brand. We are exposed everyday to countless posts from all business types. Yet, which content will actually strike you, and become memorable?
This challenge most brands struggle to overcome is exactly why I wrote this article. If your target audience is active on social media, you need these top 3 social media content we crave. You will actually get from the online community what you want: leads! So, let’s go through it.
1. Content that tells us a story
Write down your story, divide it into several turning point steps, each one with its lesson learned. You will be drawing an inspiring calendar with exiting posts that your online audience will always be looking forward to.2. Content that gives us positive and inspiring vibes
Work on quotes and tips related to your brand, using your own experience and tone of voice. It’s more professional than using “ready-made” citations from the net, which were and will probably be used again and again by other brands.3. Content that reminds us of the forgotten “basics”
Propose all sorts of ideas related to “getting back to roots” and recharging your batteries. It’s important to note that not everything on your social media pages has to be directly related to your brand. Your fans might fell you’re too pushy or sales oriented, which will bore and drive them away.
I’m delighted to have shared these top 3 social media content we all crave. It will certainly boost your online community engagement, better than any classic social media content!
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